How to Choose an Ecommerce Agency in Pakistan: 10 Questions to Ask

Pakistan, and Lahore in particular, has a large and fast-growing ecommerce services industry. There are excellent agencies, capable freelancers, training institutes that also offer services, and some providers that over-promise. From the outside they can all look similar: polished websites, screenshots of big sales numbers and confident sales calls.

These ten questions help you see the difference. They work whether you are a Pakistani brand, an exporter or a foreign business looking for a team in Pakistan.

1. Can you show me results I can verify?

Good answer: case studies with the client's permission, explained clearly (what the problem was, what was changed, what happened), and ideally a client you can speak to. Screenshots shared in a live call from the actual account are better than images in a slide deck.

Red flag: only cropped screenshots of big numbers, with no context, or claims you cannot check.

2. Who exactly will work on my account?

Good answer: a named account manager with relevant experience, and a clear explanation of who does advertising, listings, design and compliance.

Red flag: the senior person sells and then disappears, and your account is handed to someone new.

Also ask how many accounts each manager handles. If one person manages too many, your account will get little attention.

3. What exactly is included each month?

Good answer: a written scope listing the tasks, how often they happen and what is reported.

Red flag: "we handle everything" with nothing in writing.

4. How do you charge, and what are the exit terms?

Good answer: clear pricing (retainer, project, revenue share or hybrid), a defined minimum term, a reasonable notice period and a commitment to hand over all campaigns, files and access if you leave. See how agency pricing models work.

Red flag: long lock-in contracts, unclear percentages, or fees that grow with ad spend the agency controls.

5. Will I own my accounts?

Good answer: yes. You own the seller account, brand registry, ad accounts, store, domain and all content. The agency works as a user with its own login.

Red flag: the agency wants to open accounts in its own name, use its own identity on your account, or asks for your password.

6. How do you handle account health problems?

Good answer: a clear process for monitoring warnings, responding to IP complaints, gathering documents and writing appeals, with examples of issues they have handled.

Red flag: "suspensions never happen with us", or offers to fix problems through "contacts at Amazon".

7. How do you get reviews?

Good answer: only through Amazon's own tools (Request a Review, Vine) and by improving the product and service.

Red flag: any mention of review groups, refunded purchases, incentives or "review services". These break Amazon's rules and can get your account suspended permanently.

8. How will you report to me?

Good answer: a regular written report with sales, traffic, conversion, ad spend and return, account health, what was done and what is planned, plus a regular call.

Red flag: reports that only show vanity numbers (impressions, clicks) without sales and profit.

9. What will happen in the first 30 days?

Good answer: a specific plan: audit, urgent fixes, baseline report and the first improvements. See what to expect in your first 90 days.

Red flag: promises of guaranteed sales figures or page-one rankings in a fixed time.

10. Can I visit your office or meet the team?

Good answer: yes. A real office, a registered business and team members you can meet on a call.

Red flag: no address, no company details, and reluctance to meet.

Check claims for yourself

Google Business Profile: is there a real location with genuine reviews?
Review sites: Trustpilot, GoodFirms, Clutch and similar. Read the detailed reviews, not just the star rating.
Company registration: ask which company you are contracting with, and check it.
Team: do the people named have real LinkedIn profiles with relevant experience?
Content: does the agency's own website and blog show real expertise, or generic text?

Agencies vs training institutes

Some businesses in Pakistan both teach ecommerce courses and offer services. That can work well, but ask who will actually manage your account: experienced staff, or students and trainees. Both have their place; you should know which you are paying for.

Frequently asked questions

Should I choose an agency in Lahore, Karachi or Islamabad?

Location matters less than experience with your platform and market. If you value meeting in person, choose one in your city. See our ecommerce agency in Lahore page if you are nearby.

Should I start with a trial project?

A small defined project, such as a listing audit or A+ Content for one product, is a good way to test how an agency works before committing to ongoing management.

How does Markify answer these questions?

Our services, monthly scope and starting prices are published on our services page, we have an office in Bahria Orchard, Lahore that you can visit, and every enquiry starts with a free account audit.

Work with Markify Ecommerce

Markify Ecommerce (listed on Google Maps as Markify Ecommerce - Unicored Technologies) is an ecommerce marketplace management agency in Bahria Orchard, Lahore. We manage Amazon, eBay, Walmart, Shopify, Etsy and TikTok Shop accounts, and we set up US LLCs and UK Ltd companies for Pakistani sellers.

Office: Central Block, Bahria Orchard, Raiwind Road, Lahore 55150, Punjab, Pakistan
Phone & WhatsApp: +92 321 3131641
Free account audit: Send us your store or account details and we will reply with the first fixes we would make.