Shopify development & CRO · Lahore
Shopify Agency in Lahore
We build Shopify stores that load fast, look like a real brand and turn visitors into orders, then keep improving them month after month. Whether you sell in Pakistan with cash on delivery or ship to the US and UK, we set the store up for the way your customers actually buy.
- New stores, redesigns and migrations from WooCommerce
- Theme customisation on Online Store 2.0 themes
- Speed, Core Web Vitals and mobile checkout fixes
- COD verification and RTO reduction for Pakistan
- Custom Shopify store builds, CRO and ongoing ads management
Who our Shopify service is for
We work with three kinds of Shopify merchants, each with different priorities.
Pakistani D2C brands
Clothing, beauty, home and food brands selling across Pakistan who need fast mobile pages, local payment and courier apps, and fewer refused COD parcels.
Exporters selling to the US and UK
Manufacturers and founders who want a store in USD or GBP with international shipping, Stripe or PayPal payments and a brand that can stand next to Western competitors.
Stores that get traffic but not sales
You already spend on Meta or Google ads and the conversion rate is low. You need someone to find and fix the leaks on product pages, cart and checkout.
What is included
Store builds are fixed-scope projects. Growth and CRO are monthly retainers with a set number of tests and fixes.
Store build
- Theme selection and setup on a Shopify 2.0 theme
- Home, collection, product, about, contact and policy pages
- Up to 50 products uploaded with variants (Starter build)
- Navigation, search and filter setup
- Domain, email and Shopify Markets configuration
Payments and shipping
- Shopify Payments, Stripe or PayPal where available
- Local gateways and COD for Pakistan stores
- Courier integrations such as Leopards, TCS, PostEx or Trax
- International shipping zones and duties settings
Speed and technical SEO
- App audit and removal of unused scripts
- Image compression and lazy loading
- Core Web Vitals checked on mobile
- Product and collection meta titles, descriptions and structured data
- Redirects for migrations so existing rankings are kept
Conversion rate optimisation
- Monthly analysis of the funnel in Shopify Analytics and GA4
- Two A/B tests or page changes per month (CRO plan)
- Product page structure: images, reviews, FAQs, trust badges
- Cart drawer, upsells and free-shipping thresholds
- Checkout and post-purchase settings
Pakistan COD tools
- Order confirmation by WhatsApp or automated call
- Address quality checks before dispatch
- Rules to flag repeat refusers and fake orders
- Advance-payment discounts to move buyers off COD
Support and reporting
- Monthly report: sessions, conversion rate, AOV, revenue
- What we changed and what we learned from each test
- Theme and app updates handled safely
How a Shopify project runs
A typical new store takes three to five weeks from kickoff to launch.
01 · Week 1
Discovery
We agree goals, markets, payment and shipping, review competitor stores and collect your brand assets and product data.
02 · Weeks 2–3
Design and build
We set up the theme, design key pages, upload products and connect payments, couriers and apps. You review a working preview store.
03 · Week 4
Test and launch
We test orders on mobile and desktop, check speed and SEO basics, set redirects if migrating, then launch and watch the first orders closely.
04 · Month 2 onward
Improve
On a management and ads plan we analyse the data every month, run tests on product pages and cart, and report what changed.
Building for how Pakistani shoppers buy
Most online orders in Pakistan are still paid cash on delivery, and a share of those parcels are refused at the door. Every refused parcel costs you two-way courier charges and ties up stock. A Pakistan store therefore needs more than a pretty theme: it needs order confirmation before dispatch, clean address capture and incentives to pay in advance.
We set up WhatsApp or call-based confirmation, block obviously fake orders, and test offers such as a small discount for card or bank transfer payment. These changes tend to matter more to profit than any design tweak.
Building for US and UK buyers
International shoppers judge a store in seconds. They expect fast pages, clear shipping times and costs, familiar payment options and a returns policy in plain language. If you are based in Pakistan, Shopify Payments may not be available to you directly; most of our exporters use a US LLC or UK Ltd with Stripe or PayPal. We plan the payment setup with our company formation team before the build starts.
Speed is a conversion feature
Slow stores lose buyers, especially on mobile data. The biggest causes we find are too many apps injecting scripts, uncompressed images and heavy theme sections. We measure the store with PageSpeed Insights on mobile, remove what is not earning its place, and keep checking after each new app or campaign.
Shopify CRO and SEO for beauty, baby and sports stores
Each niche loses sales in its own way, so we start CRO and SEO from what buyers in that category need to see before they pay.
Beauty and cosmetics: shoppers want to know if a product suits their skin type or shade. We add shade finders or swatches on real skin, full ingredient lists, how-to-use steps, and reviews filtered by skin type. For SEO we build collection pages around concerns people search for, such as "serum for dry skin", and keep claims within cosmetic rules.
Baby products: parents buy on safety and trust. We put materials, age range, safety standards and washing instructions near the add-to-cart button, add size and age guides, and make returns and delivery times clear. For SEO we target age- and use-based searches like "organic cotton baby clothes 0-3 months" with well-structured collections.
Sports and martial arts gear: buyers worry about size, weight and durability. We add size charts by height and weight, glove ounce guides, materials and stitching close-ups, and comparison tables between models. Many of these products are made in Sialkot, and we help manufacturers turn that into a brand story that sells.
How we run CRO
Conversion rate optimisation is a habit, not a one-off redesign. Each month we look at where visitors drop off: product page to cart, cart to checkout, checkout to order. We pick the biggest leak, propose a change, test it where traffic allows, and keep what works. Typical changes include clearer product images and size guides, reviews near the add-to-cart button, delivery dates on the product page and a simpler cart.
Shopify pricing
Prices in US dollars. Shopify subscription, theme licence and paid apps are paid by you directly.
Starter store
A complete store on a premium or free theme.
Starter Build Scope · one time
- Theme setup and brand styling
- Up to 50 products uploaded
- Payments, shipping and courier setup
- Basic SEO and speed checks
- 14 days of post-launch support
Brand store
Custom sections and a stronger brand look.
Custom Brand Build · one time
- Custom homepage and product page sections
- Up to 200 products uploaded or migrated
- Migration redirects from WooCommerce or another platform
- COD confirmation or international payment setup
- 30 days of post-launch support
Management and ads
Store management plus ad campaigns for live stores.
Growth & Ads Retainer · custom monthly quote
- Product uploads, collections and store updates
- Meta and Google ad campaigns set up and managed
- Monthly funnel analysis and page improvements
- Speed monitoring and app audits
- Monthly report and call (ad spend paid by you)
We confirm a custom fixed or monthly quote privately on WhatsApp or email after a short store audit or discovery chat.
Our portfolio and how we show results
We show live stores we have built on a call, with the owner’s permission, and walk you through the before and after. We do not publish invented testimonials. On a management and ads plan your monthly report includes:
- Sessions, conversion rate and average order value
- Add-to-cart and checkout completion rates
- Results of each test we ran
- Mobile speed scores
- COD confirmation and refusal rates for Pakistan stores
Who leads your project
Founder, Markify Ecommerce
Shaheer Khan leads Shopify projects at Markify Ecommerce, from discovery to launch. He reviews every store before it goes live and owns the CRO plan for retainer clients.
About the team →Frequently asked questions
How much does a Shopify store cost in Pakistan?
We send a tailored written quote for Starter store builds, custom Brand builds and ongoing CRO/ads retainers after reviewing your catalogue, theme goals and market focus. Your Shopify subscription and paid apps are paid separately in your own account.
How long does it take to build a Shopify store?
Usually three to five weeks, depending on how many products and custom sections you need and how quickly content and approvals come back.
Can I use Shopify Payments from Pakistan?
Shopify Payments is not available to businesses registered in Pakistan. Local stores use local gateways and COD. Stores selling abroad usually use Stripe or PayPal through a US LLC or UK Ltd, which our company formation team can set up.
Can you move my WooCommerce store to Shopify?
Yes. We migrate products, customers and orders where possible, and set up redirects from old URLs so you keep your Google rankings.
Do you reduce COD refusals?
Yes. We set up order confirmation by WhatsApp or call, address checks, rules for repeat refusers and incentives for advance payment.
Will my store be fast?
We build on Shopify 2.0 themes, keep apps to what you need and compress images. We check mobile speed with PageSpeed Insights before launch and share the results.
Do I own the store?
Yes. The Shopify account is in your name from the start. We work as staff or collaborator accounts and you can remove us at any time.
Do you offer support after launch?
Every build includes a support period after launch. After that you can move to an ongoing management and ads retainer or request updates as needed.
Do you also run ads for the store?
Yes. We can run Meta and Google Shopping campaigns for store clients, quoted separately from the store work, or work alongside your existing ads team and share conversion data with them.
Related services and guides
Shopify CRO: 15 fixes
Changes that lift conversion rate.
Beauty and baby store CRO
CRO and SEO for skincare, makeup and baby stores.
Reduce COD refusals
COD verification for Pakistan stores.
Payments from Pakistan
Stripe, PayPal and alternatives.
Klaviyo email and SMS flows
Welcome, abandoned cart and post-purchase flows.
Ecommerce SEO in Lahore
What store SEO involves and how to judge a provider.
Guides from our blog
Get a free Shopify store review
Send us your store link, or tell us what you want to build. We will reply within one working day with ideas and a rough budget.
