What to Expect in Your First 90 Days With an Amazon Management Agency
By Shaheer Khan, founder of Markify Ecommerce
Hiring an Amazon agency is a big decision, and the first three months shape the whole relationship. Knowing what should happen in that time helps you judge whether the agency is doing its job and stops either side expecting overnight miracles.
This is how the first 90 days usually look with a good agency, including how we run onboarding at Markify.
Before day 1: access and goals
Access. You should add the agency as a user in Seller Central (Settings > User Permissions) with the permissions they need, and give access to the advertising console. You should never share your own login. You stay the account owner.
Goals. Agree in writing what matters most for the next three months. Examples: improve profit after advertising, launch two new products, fix account health warnings, or prepare for Q4. Different goals lead to different work.
Information. Share your product costs, margins, stock levels, supplier lead times and any past problems with the account. An agency cannot manage ads to profit without knowing your costs.
Days 1 to 30: audit and urgent fixes
The first month is mostly about understanding the account and fixing anything urgent.
Account health. Check the Account Health page for policy warnings, IP complaints and performance issues. Anything with a deadline gets dealt with first. See the metrics that get sellers suspended.
Catalogue problems. Find suppressed listings, stranded inventory, listing errors, missing information and products that are not indexed for their main keywords.
Stock. Check stock levels against sales and supplier lead times. Running out of stock during the first months undoes most other work, so a reorder plan is an early priority.
Advertising audit. Review campaigns, search terms and spend. Typical early findings are search terms that spend money without sales, campaigns without clear structure, and budgets running out early in the day. Quick fixes include adding negative keywords and pausing clear waste.
Baseline report. Record where you are today: sales, sessions, conversion rate, ad spend, ACoS and TACoS, organic ranking for key terms and account health. Without a baseline, nobody can prove what improved.
Days 31 to 60: rebuild and improve
Advertising structure. Rebuild campaigns so the agency can control bids and budgets properly, for example separating research campaigns (automatic and broad) from proven keywords (exact match) and protecting your own brand searches. See Amazon PPC basics for the metrics.
Listings. Improve titles, bullet points, images and backend search terms on the products that matter most, starting with your best sellers. If you have Brand Registry, add or improve A+ Content. Our listing checklist and A+ Content guide show what this involves.
Reviews, done properly. Use Amazon's own tools only: the "Request a Review" button or automated requests that follow Amazon's rules, and Amazon Vine where eligible. Any agency that offers to get you reviews any other way puts your account at risk.
Pricing and Buy Box. Check you hold the Buy Box on your products and that pricing makes sense against competitors and your margins.
Days 61 to 90: measure and plan
Compare with the baseline. By now you should see the direction of results: less wasted ad spend, better conversion on improved listings, and clearer reporting. Organic ranking improvements often take longer to show fully.
Profit focus. Shift ad budgets towards the campaigns and products that make money after all costs.
Next quarter plan. Agree the plan for the next three months: new products, expansion to another marketplace (Amazon UK or EU, Walmart, eBay), Q4 stock and promotions.
What results are realistic in 90 days?
Realistic:
- account health issues resolved or under control
- clear reporting and a better-structured ad account
- less wasted ad spend
- improved listings on your key products
- a stock plan that prevents running out
Not realistic, and a warning sign if promised:
- guaranteed sales figures or rankings
- "page one in two weeks" for competitive keywords
- large numbers of reviews quickly
- doubling profit in a month without new products or more budget
How communication should work
- A named account manager who knows your business
- A regular written report (ours is monthly, alongside a monthly review call)
- A monthly call to review results and agree priorities
- Quick replies when something urgent happens, such as a listing suppression
Your responsibilities
The best results come when the brand owner:
- answers questions and approves changes quickly
- shares accurate cost and stock information
- keeps supplier quality consistent
- funds stock and advertising as agreed
Frequently asked questions
When will I see results?
You should see clear improvements in reporting, account health and ad efficiency within the first two months. Organic ranking and sales growth usually build over three to six months.
What if I'm not happy after 90 days?
Our agreements start with an initial three-month term and then run on 30 days' notice. Ask any agency what its notice period is before you sign.
How do I choose the right agency?
Read our 10 questions to ask an ecommerce agency in Pakistan, and see the full monthly scope of our Amazon account management service.
Work with Markify Ecommerce
Markify Ecommerce (listed on Google Maps as Markify Ecommerce - Unicored Technologies) is an ecommerce marketplace management agency in Bahria Orchard, Lahore. We manage Amazon, eBay, Walmart, Shopify, Etsy and TikTok Shop accounts, and we set up US LLCs and UK Ltd companies for Pakistani sellers.
- Office: Central Block, Bahria Orchard, Raiwind Road, Lahore 55150, Punjab, Pakistan
- Phone & WhatsApp: +92 321 3131641
- Free account audit: Send us your store or account details and we will reply with the first fixes we would make.